fashion brand launched a new wave in the rough and tumble

strong purchasing power of Chinese people at home and abroad, makes fashion brands have increased China's efforts. Like the British Isles PaulSmith again to return to the Chinese market; Burberry, Longchamp opened three new stores in Shanghai in the second half of this year; Italy's Trussardi from agent designed for proprietary investment flagship building on the Bund in Shanghai; Moschino Al can flaunt their wares and retrospective held in Shanghai; Chanel black jacket photo tour to China and invited Chinese celebrities involved in ... ...

fashion brand launched a new wave in the rough and tumble, brands, the biggest headache is no longer how to get Chinese consumers fall in love with them, but how to make this love last? My observation is: the relationship between brands and consumers showing a trend of gang and family.

gangs rampage

in Chanel (Chanel) exhibition, for example, brand in India, Chinese, French, American, Belgium men and other men, women and children were put on their black jackets, invisibly create a do not rigidly adhere to the skin, by international celebrities of the age composition of the "Chanel".

has always been regarded by consumers as low profile models of mensao Italy Hogan brand in a new round of publicity, also raised the slogan of HoganGang. Hogan internationally renowned architects were invited to wear your own shoes shooting portraits published albums, virtually imply that you Hogan gang was discerning professionals.

family-

Italy brand Trussardi was still controlled by the founding family of the now rare brands, many years ago, the brand fielded second-tier brands to test the waters of China, now brands want to mainline into China, will render the essence of the brand. You know, as a history of the old brand, Trussardi in Milan by a Michelin three-star restaurants, home line is also one of the Milan Furniture Fair, and is about to launch its own brand of wine. For a family business with rich product line, which uses a form of promotion of the family--regularly held at the flagship stores only about 10 people's TrussardiFamily party. The gathering included in Champagne and small dots surrounding product visiting stores, presentations, chat, and then went to a restaurant for dinner and talk. It's like another version of the tour, was not invited by the media, but brand's various VIP guests.