Li Feng group the cent dismantle Net-a-Porter to become available in the market rumours again rise

according to report, famous luxury goods electricity company Net-a-Porter will become available in the market(IPO) at the beginning of next year probably and most quickly.The website belongs to the second luxury goods group in the world currently, underneath own card of the ground Switzerland Li Feng company(Compagnie Financi è re Richemont) that is second and accumulates brands like a form,etc, however, personage of inside story reveals, IPO still without the hard conclusion, don't expel Li summits to choose as well whole sell Net-a-Porter.

Net-A-Porter website in 2000 from British vogue edit Natalie Massenet establish, is world luxury goods electricity one of the mountain founders of opening of company.In 2010 drive Switzerland luxury goods group Li the Feng(Richemont) Be whole to procure, estimate to be worth about GBP 350,000,000.

the sales income of the website is still very small in the specific weight in the group of Li Feng, but have been group a little bit weakly to grow up in the non- jewelry watch section quickest, however, in order to keeping on to throw in in the world to expand, always at wax and wane on-line under go back and forth.

October, last year the market once passed on a message, the Li Feng considered Net-a-Porter and its rival, Italian luxury goods electricity company YOOX merged, this suggestion finally drive Natalie Massenet vetoed.

on November 7, the chief finance of the group of Li Feng officer Gary Saage still declare, the Li Feng isn't intentional to sell underneath about 20 companieses in of any, he also reveals, the wealth year of latest Net-a-Porter of first half year(20144~9 months) of have already carried out earnings.

is dismantled by cent to become available in the market encouraging of news, the stock of Li Feng rises on Friday 3.2%, attain 87.75 Switzerland francs.

the group of Li Feng have never reported in the wealth in disclose the accomplishment of Net-a-Porter alone, but according to Net-a-Porter at registration ground the data that England declares, at closing 2013/2014 wealths on March 29, 2014 will annual inside:

the sales income is most quickly GBP 532,600,000(about USD 835,100,000), together compare to increase 22.6%-the United States and Pacific Asia market to increase, moved to carry sales to have 30% of total amount;The business profit margin promotes to 4.2% from 3.7%;Is clean to loss in business, from ascend one GBP 19,300,000(about USD 30,500,000) of wealth year, shrink narrow arrive GBP 12,900,000(about USD 20,200,000).

the luxury goods research of Parisian bank supervisor Luca Solca mean, Net-a-Porter has to definitely and first deliver advantage, but along with luxury goods profession the on-line market competition is more and more vigorous, this advantage is eroded-all extravagant brands and department stores have already given or got an electric shock a company to turn, the platform turns to give or get an electric shock a company(is like Amazon, in Ba Ba) to also all set foot in luxury goods business;Even if have a scale effect, the gross profit space is also very difficult to significantly promote, become available in the market not to lose now for a become Net-a-Porter value now quickly good opportunity.

this year of Sebba of Mark of CEO of Net-A-Porter 7 quit office by the end of the month, the post gets empty to lack up to now.

Net-a-Porter estimate to be worth a guess:

the ownership of a share research team of private bank Vontobel of Zurich, Switzerland estimate a value between EUR 20-2,500,000,000 to Net-a-Porter in February, this year;Net-a-porter 4~5 times calculations of the 2012/2013 annual sales(GBP 434,000,000) of.

flower ensign group European luxury goods research supervisor Thomas Chauvet be worth for estimating of in October, last year about EUR 2,280,000,000(about USD 3,150,000,000), about is Net-a-porter.com will be annual at 2014/2015 wealths expectation sales the triple of EUR 760,000,000, but October, this year, he estimated this to be worth level bottom to adjust 1/3.